The trade sector supports the continuous movement of goods from sellers to buyers, while advertising maintains and enhances this flow. Professionals in these fields create a positive image for producers, inform about new products, prepare goods for sale, and directly serve customers either in stores or online.
A targetologist sets up advertising on social media, precisely selecting the audience by age, interests, and other parameters. They create creatives, analyze results, and optimize expenses. In the Russian market, targetologists are becoming increasingly in demand as advertisers strive to accurately reach their target audience and increase the return on investment in advertising.
An SMM manager is responsible for promoting a brand or product on social media. They develop content strategies, create posts, engage with the audience, analyze campaign results, and adapt approaches based on user feedback. The SMM manager works with various platforms, tracks trends, and interacts with the target audience. In Russia, such specialists are in high demand in both the public and business sectors, as presence on social media has become an important part of successful marketing.
A marketer is a specialist who collects and analyzes data about the market, customers, and competitors to help the company make informed decisions for successful sales and promotion of products or services. In their work, they use modern digital tools and technologies to gather and process information about consumer behavior. This is one of the most in-demand professions in the business sector.
E-commerce Industry Direction.
Digital Marketing and Advertising.
Space Brand Management.
Creation of transmedia (platform-independent) products.
Government Relations Management (GR Management)